月の出 / Profile
Patryk Hasegawa
Influencer marketing consultant and founder of Tsukinode. Based in Tokyo, working across time zones.
For ten years, Patryk Hasegawa has managed influencer marketing campaigns in-house and at agencies, covering strategy, creator selection, briefs, performance tracking, and optimization.
His work also covers the parts of a program that sit underneath the campaigns: designing processes that scale, building AI for creator vetting and brand-fit scoring, optimizing payments and cash flow, and securing remote teams and agency operations.
He works independently under the name Tsukinode (月の出), Japanese for “moonrise.” Agencies and in-house teams get one experienced person instead of an account team, and work that pays off over time.
Focus areas
- Influencer campaign management
- Process optimization
- AI for creator vetting & brand fit
- Cybersecurity for agencies & remote teams
- Software selection & integration
- Payment & cash-flow optimization